The female gaze

Slow motion starts off the main event with the use of turns to empathise his super toned body; this allows its female audience to salivate, desperate to see more of his body. The music starts off with a slow pace, but as these actions increases, revealing more of his body, the music increases, echoing the heart beat of its female audience, increasing their desire and pleasure. Even though females don’t not wear such item of clothing, we as the female audience are determined to purchase this particular item due to what we have previously seen, through voyeurism. I personally think this advert is affective due to the fact that, it either makes the males watching it wishing and wanting to physically look like protagonist male in terms of the appearance; or in the same way women are also affected, due to what they see and thus more likely to purchase such item for their partner in order to carry on with this fantasy. Overall this is a very sexualised advert, consisting of close ups, tilts, low angles and arc shot in order for its audience to get a full understanding and sense of the item its presenting.