Final example of male gaze: Lynx advert

Even though 'Lynx' is a sport advert thus not directly linked to the genre of horror, with its audience being predominantly male, the use of females here is ironic as at first we only hear the narrator’s voice (which in this case is of a male). Without seeing the images of the women at start, one is led to think this echoes the conventional sport advert which consists of mainly males. Firstly one could argue that the use voice over of a man is in fact degrading to women due to the sexual nature and thus expecting a woman to narrate, going along with the theme of women being the main focus point. With there being a male narrator echoes the male gaze, as highlighted with slow speech indicating that he's having pleasure in watching half naked, oily women playing around with a ball. The main shots present in this advert, mainly consisting of close up and tilt; this can be seen with the woman at start, slowly rubbing her leg, moving slowly upwards towards her upper body. This in affect seduces its male audience silently due to their anticipation to for the peace to quicken in order to see more of the female body. Further use of slow motion and a zoom of their chest whilst the women are bouncing up and down; provide a lasting and memorable image within its male audience, which ultimately becomes a unique selling point.