What were my first reaction when watching this short trailer?
- The way in which it started off, we as the audience wouldn't think is a horror movie, however due to the use of clock ticking hinted something sinister was about to occur, almost giving the impression that time is running out for the victim, ironically we do not find out who the victim is until the end.
What is the most effective?
- The use of clock ticking, builds suspense as we are yet unsure as to what is actually going on, leaving us on the edge of our seats for me personally I believe this added to the fear factor.
- The way in which the tempo of the atmospheric music changes at the end is also effective as it echoes the audience heart beat as they're waiting to see what will happen.
- The suspense was also effective due to the fact that it made the audience more determined to find out more (focus pull).
- Darkness and shadows, due to the fact that you are unable to see anything and thus makes your heart climax building up your anxiety to find out more, also leaves to question what will pop out and at pierces moment?
Least effective?
- Others may state that the way in which we found the strange looking woman laying in bed with her was a disappointment, as the suspense could have been built a lot longer, this thus made the ending of the trailer fall completely flat with no fear factor. However due to the fact that I'm not a massive fan of scary movies, this suited me fine as I was almost warned before hand that something was wrong.
- In the same way one could also argue that the beginning of the trailer was far too slow, making them loose interest early on and thus were not surprise with the disappointing ending.
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