The Facts in the Case of Mister Hollow trailer

First were my first reaction?

• The way in which it started hinted that it would be of the horror genre right from the beginning, I believe this gives the audience a hint of what's in store for them, for me due to me personally being scared of horror movies, I was on the edge of my seat. Nevertheless I was scared as to what will happen next as the atmospheric tempo increased dramatically.With all of that being said is without a doubt, this is not the conventional horror trailer as there are not words used or even an action, it all consists of still images. On the other hand one could also argue that this is conventional due to certain conventions being followed, which can be seen with religious reference, atmospheric music with a sense of who done it. It is thus safe to say such trailer mostly agrees with Tzventan Todorov, who stated that a 'new genre is always the transformation of one or several old genres'. 

Most effective?

• The whispering which is used, makes it more menacing, creating suspense leading one wanting to know what will happen next or, who is creating such horrific and terrifying sound.This is perhaps something that I could personally used in my trailer due to the effectiveness of it, is also something simple to use and yet creates great result. 
• Non diegetic sound links to set of images that's shown, here we learn that a child has disappeared. This leaves the audience guessing whilst trying to make a link as to could the disguised whispering at the start be the 'disappeared child', coming back for revenge?
• Here is presented that anyone could be the child kidnapper, as everyone is treated and viewed as a suspect from the parents(this can be seen with what seems to be witchcraft symbols or them as a tattoo) to the priest (often those that are presented in horror films as 'holy' are often those you need to watch out for, thus no surprise that the priest is also viewed as a suspect). 
• The theme was constant throughout, for example they didn't change the way in which the story was told, as they used images throughout. 

Least effective?

• The story can get confusing at times, due to the vast amount of people who are portrayed as villains.
• It can also be argued as being too slow, the way in which it starts throughout is slower than the conventional horror films, making its audience lose interest. 
• No real answers are given to the audience again making them more confused, and thus more likely to lose their attention or patience. 
• The fact that there's no moving action or speech (use of only still images), some audience may find it boring as they're not often seeing such way of presenting a horror trailer. 
• I will be ensuring that for my own trailer, to avoid using such techniques (listed above as least effective). 

Overall it was a good trailer and thus would recommend it.