Thursday 14 November 2013

Research methods quantitative and qualitative

Definition of research:

  • Such definition includes any gathering of data, information, opinions and facts for the advancement of knowledge. 
Quantitative data (own definition): this is the use of numbers, it produces statistical data e.g. questionnaires, surveys ect..This consists of close ended questions and thus can be representative. 

Qualitative data: (own definition): consists of word and as a result making it subjective, highlighting a person's social reality and thus can't be generalized. This includes open ended questions in order to the research to get deeper understanding. An example of this includes: focus groups, interviews ect.. 

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