Here I have conducted my research into my possible target audience, using qualitative data (interview). I used 'Premier' to edit my findings as it was far too long, by doing so gave me a feel of using such program as I will be using this for editing my trailer. I wasn't sure as to who my actual target audience could be, leading me span my research into younger and older audience. Before I conducted my research I was set on, targeting younger audience, as I learnt from 'Paul Well's audience research' (2000). Here he suggested that younger generation, in contemporary times were a lot harder to scare, I however wanted test this hence why I started with younger audience. However in my actual production, I will ensure that my research, in terms of age goes up evenly, as here the age gap is far too big. Adding on to this, I will be using both quantitative and qualitative in my own production, as a way of backing up my evidence, making it more accurate.
What did I learn from my research?
- The use of interview allowed me to gain a deeper understanding of my participates (as to what scared/ their personal view on this particular film), as well as their social reality.
- For my actual production (in the case of the trailer), I will not be aiming it at younger audience, this is because at some point one of my younger participate fell off her chair as she was terrified. This has led to me consider targeting older generation (who were less likely to be scared, contradicting Well's research). I'm thinking of aiming at age 15 and above possibly.
- In the same way, for actual production, I will be collecting data from various source (age), to get a real sense of the different ages and how how horror impacts them.
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