Friday, 31 January 2014

Why we are not releasing our production on father's day (feedback)



Initially we came up with the idea of having our product released on Father's day (15th June). This is because we thought we could relate it to our narrative, where we were planning to reinforce the relationship between Flora and James (father of Flora). We also wanted it to reflect our narrative in a sense that we thought it may be interesting for our audience, due to the fact that none other films-real life media product (which we are aware of) has been released on Father's Day, especially with the phenomena of the father dying being the main plot. However after we pitched it to our teacher she stated that it would not be ideal due to the dark element which our narrative explores contrasting the happiness such day is suppose to symbolize, hence why this particular date will not be suitable for us to release our production on that date.



Taking the feedback on board, me and Chloe done further research into dates which were either viewed to be important or celebrated. From our research we came across the '20th November' which is a 'Universal Children's Day', we were straight away intrigued by this due to the fact that it reflected the character of Flora. A prime example of this can be seen with the idea of the way in which Flora is portrayed e.g. her being likable upon first glance to the audience and thus they are most likely to engage with her until they find the truth about her character. Overall by releasing our product on this particular day in beneficial as this a globally celebrate day and thus we will be able to raise more awareness of sensitive issue which is explored in our narrative e.g. the ways in which children are affected by domestic violence- why Flora became sinister after witnessing such level of violence.

These were some of the research I came across whilst conducting an in depth research on 'Universal Children's Day':

  • It's celebrated in different countries globally e.g. in Canada, India, New Zealand and the UK. This is a day is symbolic of the rights children have within society (awareness of their rights). 
  • It was first established on 14th December 1954 (to celebrate children) in promoting the welfare of children.
  • Universal Children's Day is part of the work carried out by UNICEF, the United Nations Children's Fund. 
  • Their logo consist of an an image of a mother and child, a globe, olive branches and the word “UNICEF”. Showing the connection to the United Nation the use the same colour scheme of blue and white, which are also the colours of the United Nation logo. 

Thursday, 30 January 2014

Audio of Flora singing (why it's not featured on our trailer)



This is a recording we were initially going to use as a group for our horror trailer. Using 'Audacity' we recorded the signing of our first cast Jalisa (who we were going to use previously for our production). We wanted to include religion, due to the fact that it's conventional for the horror genre. Following the convention, we decided to subvert religion (where we twisted it) where we made it more distorted and creepy to suite the the horror theme. However after we recorded the audio we noticed that she was far too pitchy and thus did not sound the way we wanted it to be, as in some areas where we needed to be louder she actually done the opposite (quieter). We then played around with the sound by adding a background track (from 'Youtube'), in hope to enhance the horror atmosphere, in doing so we hoped to create an uncomfortable experience for our audience as a way of them distancing from the character of Flora, and thus not view her as innocent as she appears. This also helped to reinforce the horror genre we were going for, although we decided not to use the the recording we created- we however used the actual  'creepy music box' in our trailer. This worked well within our trailer, as we were about to slightly manipulate it, making it sound much more sinister and uncomfortable for our audience as a way of evoking our audience. (We done research were we chose an audience and blind folded her whilst she listened to such track, she then gave us feedback as to what she felt  was far too distorted or made her uncomfortable due to the darker element. From her feedback we changed the sound slightly as she stated 'it's slightly distorted and thus harder to actually hear the words being said'. This meant that we had to change it, in order for it to be 'just right'. I personally felt this feedback was good, as it enabled us to improve both our editing and promotion of our production from potential audience).  

Wednesday, 29 January 2014

Feedback



This was filmed on Friday 24th January.
This is the feedback we received from our teacher, which I have noted:

Sunday, 26 January 2014

Slogans & Taglines for our production

















Key
  • Red = the slogans that we will be using for sure. We decided to make the ones we were going to use stand out, hence why we used red to highlight it. When it came to editing we sometimes found it hard to fit the particular slogan with the right scene, this comes down to the fact that it was either too wordy or just didn't look right with text as well as the action that was going on. This meant that we had to play around with the length of the text, as well as the actions in order for it to fit in well with the scene. In the end, however we were able to make the all the elements e.g. text and action fit well and thus was more effective in evoking audience reaction. Me and my group then tested this out by filming our audience reaction to our rough cut (I will be uploading this soon). From our audience feedback we were told in some places there were too much text, I thought this was a good feedback it will enables us (as a group) to improve our trailer. Additionally I strongly agree with this feedback and thus me and my group will be playing around with our rough cut in terms of there being too much text. Thus we  should either be word it differently or make the cuts fast past, as a way of playing more with the audience's emotions. I believe by doing this, will make our trailer more successful both in evoking a reaction and marketing wise (as our audience are more likely to go and watch our trailer in the cinema- if we were to make it into a film).  

Saturday, 25 January 2014

More backstage photos from our production

These are the photos I took, whilst my fellow team mate (Chloe) filmed. We then took turns in terms of filming and taking photographs (me and Chloe), as we wanted to improve our strength with each technique. Chloe wanted to improve her photography skills, whilst I wanted to improve my filming skills (especially when it's handheld, as I have shaky hands and thus tends to be far too shaky. Adding on from this, I decided to take such photos, as I wanted it evidence the work me and my group having been doing on the course of this project. (In another post I will be posting the reason behind why we chose to include such locations, props, characters ect...).

These are the dates we filmed/ time
9th of January 4:00pm - 6:15pm (filmed at Francess's house)
Monday 13th January - P3 & 4 - Streatham Park
Filming from 3:15pm - 5:45pm (filmed at Afreen's house)